Our philanthropic actions - Corporate Social Responsibility

Environmental action lies at the heart of Pure Trade’s value chain, following our commitment to protecting ecosystems and biodiversity.

Pure Trade’s ambition is to have a neutral impact on the environment by compensating for our inevitable negative externalities. We have decided to follow international recommendations by seeking to go above and beyond neutrality, exercising positive impacts.

Our environmental strategy follows four axes:

Monitoring our environmental footprint
Reducing our negative impact
Compensating for our carbon emission
Implementing positive impact behavior

Within our Net Positive Impact approach, Pure Trade is financing solidarity, biodiversity, economic and social development projects which are aligned with our Sustainable Development objectives.

Zero deforestation & biodiversity Carbon Offset Program

In partnership with L’Homme et l’Environnement, an NGO Pure Trade has supported for over ten years, we fund active protection of the Vohimana Reserve in Madagascar, one of the island’s last intact rainforest ecosystems.

This programme prevents illegal deforestation and slash-and-burn agriculture, directly protecting the habitat of dozens of endemic species, including rare birds, reptiles, and plants found nowhere else on Earth. Our support funds local patrols, ranger equipment, and community engagement programmes that give surrounding villages a sustainable alternative to forest exploitation.

Among the most remarkable recent discoveries in the reserve: the identification of new chameleon species and previously undocumented plant life, a reminder of what is at stake, and what conservation makes possible.

The reserve gained the formal protected area status in 2026, a milestone that would provide long-term legal safeguards for this irreplaceable ecosystem. Pure Trade is proud to be part of that journey.

Animal protection & community involvement Bamboo Lemur Program

Since 2014

Pure Trade has been actively supporting Helpsimus, a French non-profit organization. They aim to protect the population of greater Bamboo Lemurs that live in the periphery of Ronamafana National Park in Madagascar.

These animals live in degraded bamboo forests and are regularly found near the villages, feeding on famers crops. While the greater bamboo lemur is protected against hunting by local tradition, its habitat is threatened by the expansion of agriculture.

To ensure this species future, Helpsimus promotes an innovative conservation program, which includes scientific studies of the species, protection of its habitat, local community development in the surrounding villages and covering children’s education fees.

To ensure this species future, Helpsimus promotes an innovative conservation program which includes scientific studies of the species, protection of its habitat, local community development in the surrounding villages and covering children’s education fees.