About us

Leader in luxury packaging
and promotional solutions
for the global beauty industry

For more than 25 years, we have pursued a relentless quest towards excellence to deliver
the most desirable and innovative products to the world’s leading brands in
the cosmetics and fragrance market.

Products Our product expertise

Packaging

We understand the powerful impact that promotional and retail packaging has on the success of a product. Our expertise in design and production motivates us to realize your vision and create the most efficient product to help your brand grow.

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Bags & Pouches

We create custom-made products that capture the essence of your brand. Our value chain is committed to developing bags and pouches that are desirable, innovative, and sustainable. Our approach is both exclusive and unique, with a first-class design team dedicated to personalizing your needs, using state-of-the-art materials related to the latest fashion trends.

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Accessories

Our creative universe offers a wide range of beauty accessories tailored to your needs. We specialize in distinctive accessories and bespoke items that respond to current trends and customer demand.

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Spa and institutes

Discover our wide range of linen and accessories for spa and institutes, towels, bathrobe, slippers and bathmat, as well as bed linen such as duvet cover, duvet, pillow and pillowcase, massage sheet… Also our collection to dress your beauty advisors, brooches, clutches, sneakers, t-shirts and uniforms.

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Sustainability Pure Trade values at the core of our business

  • People

    People are at the heart of
    everything we do. We promote
    a culture of shared responsibility and
    giving back to communities.

  • Planet

    We are committed to fighting CO2
    emissions and global warming by
    carefully managing operations to
    reduce our environmental impact.

  • Products

    We prioritize eco-design by sourcing
    the most ethical and sustainable
    materials to guarantee a circular
    business model.

  • Partners

    We collaborate with our long-
    standing partners to improve their
    environmental and social
    performance.

Social responsability & sustainability

Pure Trade is devoted to tackling today’s challenges to achieve the highest level of ethical standards. The commitment to continually improve our Corporate Social Responsibility and Sustainable Development Strategy is driven by the desire to have a positive social and environmental impact on society while responding to the growing expectations of our clients.

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Pure Trade supports the UN Global Compact and is recognized by EcoVadis as a Platinum member, scoring in the top 1% of companies in the industry.

  • The global compact
  • Gold Ecovadis 2019

They trust us

  • Dior
  • Guerlain
  • Lancôme
  • Yves Saint Laurent
  • Kiehl’s
  • Benefit
  • Dolce & Gabbana
  • L’Oréal
  • Kérastase
  • Parfums Givenchy